Purple Style Labs Unlisted Share price

Purple Style Labs Limited (PSL) is an India-based luxury fashion company and the parent of Pernia’s Pop-Up Shop (PPUS), a leading multi-designer luxury fashion platform. Founded in 2015 by Abhishek Agarwal, the company operates an omnichannel model combining e-commerce with premium physical experience centres, offering curated designer fashion across bridal wear, occasion wear, menswear, womenswear, jewellery, accessories and other luxury categories. Through PPUS, Purple Style Labs brings together more than 1,300 active designer brands and serves customers across India and international markets, positioning itself as a platform for taking Indian designer fashion to a global audience. The Purple Style Labs unlisted shares have attracted considerable investor interest as the company moves closer to a public listing. PSL filed its DRHP with SEBI in September 2025 for a proposed ₹660 crore IPO, consisting entirely of a fresh issue with no offer-for-sale component. SEBI issued its observations on 23 January 2026, clearing a key regulatory hurdle for the proposed IPO. The company plans to use a significant portion of the proceeds for its subsidiary PSL Retail, including lease liabilities related to experience centres and back-office facilities, while another portion is earmarked for sales and marketing. For investors researching the Purple Style Labs unlisted share price, Pernia’s Pop-Up Shop unlisted shares, and the company's potential IPO, key factors include its revenue growth, luxury fashion demand, international expansion, experience-centre network, designer portfolio and profitability. PSL reported revenue from operations of approximately ₹490 crore in FY25, compared with ₹504 crore in FY24, while its FY25 loss was ₹188.55 crore. The proposed IPO is expected to be a significant milestone for the Indian luxury fashion industry, with recent reports indicating that the company is targeting an IPO launch by the end of August 2026, subject to final regulatory and market conditions.